Seed Scientific Acquired by Spotify

Joining Forces to Create New Advanced Analytics Unit

NEW YORK (June 24, 2015) — Seed Scientific today announced that it has been acquired by Spotify.

Founded in 2013, Seed Scientific has grown into a leading data innovation and advanced analytics firm, crafting algorithms and data-driven solutions for clients across the commercial, public, and social sectors — such as Audi, Unilever, and the United Nations.

Seed Scientific’s team and technology will now become the foundation of a new Advanced Analytics unit at Spotify that combines cutting-edge math, science, design, and engineering to craft insights, models, and tools with data. Seed Scientific’s founder and CEO, Adam Bly, will head up this new unit, based in New York City.

“Adam and the entire team at Seed Scientific blew us away with their insights around data and analytics, and how to apply those insights to solve real world problems for clients,” said Henrik Landgren, VP of Analytics, Spotify. “We are incredibly excited to welcome Seed Scientific to Spotify as we continue to build a world class analytics team that will allow us to accelerate our plan to leverage data and insights throughout the entire organization.”

“Seed Scientific was founded to advance ‘Scientific Thinking’ in the world using data. Today, our algorithms, insights, and applications are beneath the surface of major brands, NGOs, and governments. We are thrilled to now be joining forces with Spotify — a pioneer in shaping culture with data — to create the leading advanced analytics organization in the world,” said Adam Bly.