“Data is the new oil” is perhaps one of the most popular catchphrases highlighting the importance of data. The metaphor is, admittedly, a bit inaccurate, but it paints a picture of our collective online footprint concerning the global economy and our digital lifestyle.
But how much data is created every day? Frankly, there is no definitive answer to this basic question. The Googles, Amazons, and Facebooks of the world could not keep count even if they wanted to.
Luckily, we can advance our knowledge of the data-driven world with the fascinating statistics and facts below.
The rate at which we create information has been growing for years at a more-or-less predictable rate. As such, we can get a decent idea of how much data will exist in the world a few years from now.
The relevant data stats agree that there should be around 175 zettabytes of data by 2025. It’s a number that’s hard to envision! But as you read on, you’ll get a better idea of its scope.
(Social Media Today)
By the year 2018, the digital world had been generating jaw-dropping amounts of data. It was the year when people used over 3.1 million gigabytes of internet data, and 1.25 new bitcoins were mined every minute.
(World Economic Forum)
A zettabyte is 1,000 bytes to the seventh power. In other words, one zettabyte has 21 zeros. Such an insane number was attainable by adding up the total amount of data generated each day by social media sites, financial institutions, medical facilities, shopping platforms, automakers, and many other activities online.
(World Economic Forum)
The exponential growth of big data is difficult to perceive. That said, some comparisons can really put it into perspective. There were 40 times more data found in the digital realm at the beginning of 2020 than observable stars in the universe.
(World Economic Forum, High Scalability)
For those who don’t know, an exabyte is 1,000 bytes to the sixth power. The estimated amount of data on the internet created daily will be 463 exabytes in 2025. To add to the amazement, all the words ever spoken by humans fit into only 5 exabytes.
There are unbelievable 1,200 petabytes of information stored by Google, Microsoft, Amazon, and Facebook. Although this number sounds amazing, all the data across the rest of the Internet put it to shame. In all likelihood, these industry leaders will increase the amount of data on their websites even more.
(Internet World Stats)
In other words, nearly 60% of all the people on the planet at that time were digitally active. The internet penetration rates in North America and Europe were around 90%, but the largest group of people on the Web came from Asia, comprising just over 50% of overall traffic.
Africa, the planet’s second-most-populous continent, has been exhibiting the fastest growth, with a growth rate of 12,441% from 2000 to 2020. With these statistics in mind, it is no wonder that the amount of data created daily is getting increasingly harder to comprehend.
(World Economic Forum)
One of the many reasons billions of people are still offline is that they struggle to find the content they can understand. So, despite its massive expansion, the growth of data on the internet has not been diverse enough to accommodate everyone.
(Internet Live Stats)
At the moment, Google stands as the undisputed leader in the realm of Internet searches. Every year, 1.2 trillion searches take place thanks to Google.
Of course, Google didn’t start out with such wild numbers. Given how much data is on the Internet now compared to the earliest 2000s, it never could. But it enjoyed outstanding search volume growth YoY (especially in its younger years), and the amount of data online grew along with it.
(Pro Rank Tracker, StatCounter GlobalStats)
While obtaining the amount of data generated by Google daily is still a pipedream, Microsoft’s search engine has yet to fade into oblivion. Apple devices may have switched back to Google, but Bing has been the default search engine of most internet properties and hardware pieces that Google could not control.
Bing’s story emphasizes the intriguing monetary value of data generated daily in the eyes of marketers.
(The Social Commitment)
This stat highlights the growth of data generated each day by these apps. While the gradual growth of interaction with these app stores is amazing in its own way, it’s truly fascinating how much happens in the digital realm every minute.
On that note, here are some more every-minute numbers that show just how much information is on the Internet. For example, there are around a million views on Twitch per minute. Approximately 41.6 million messages are sent on Snapchat and Facebook Messenger. Moreover, a million people log into Facebook every minute.
Online shopping is becoming the norm with every passing day. We can see this in the data revealing that people spend around $1 million to shop online every minute. Since a buyer’s online journey, from the initial site visit to purchase, is typically well documented, every purchase contributes to how much data is created every day.
Moving on with the “what happens on the internet every minute” topic, let’s take a look at emails. This figure was a slight improvement from 2018 when 187 million emails were sent every 60 seconds. While it is still an indicator of information growth, email volume has not been exactly skyrocketing in recent years.
Looking at the data generated every day by YouTube, we can see that the video platform receives a lot of attention. Overall, YouTube views increase by an amazing 4.5 million with every passing minute.
This number was just 266,000 in 2018. This statistic represents the growing love of internet users for media streaming. Considering the rise of the company’s share of the total amount of data in the world in 2019, Netflix has further cemented its position as a staple of the cinema viewing experience.
In the hope of preserving its market share, Netflix does what it can to boost the movie and TV show data created every day. To that end, the streaming giant added 371 new movies and TV shows to its vast content collection, excluding children’s shows and films with short theatrical runs. As a matter of fact, Netflix’s 2019 content output beat that of the entire US TV industry back in 2005.
(Facebook Research, Statista)
Instagram’s parent company is still growing on its own. In fact, its number of active users has been on an upward trend since Q1 2011. As of Q1 2020, around 1.8 billion people logged on to the most popular social networking site every 24 hours. It is safe to presume that the amount of data created on Facebook every day will not go down any time soon.
(Internet Live Stats, Statista)
Despite the microblogging site’s character limit, that number still translates to an enormous amount of big data generated daily. Twitter may not have seen a steady rise of monthly active users since 2019, but the service is still America’s favorite social media, apart from the Facebook-owned brands.
(Visual Capitalist, Social Media Today)
The year 2019 was disappointing for the multimedia messaging app, probably due to its criticized redesign. Moreover, it is predicted that Snapchat usage would not recover in the coming years. Still, the platform could bounce back and increase its amount of data and use generated daily per person if it could attract more users beyond North America.
(Visual Capitalist, Social Media Today)
It seems that Snapchat’s loss was Instagram’s gain. The photo- and video-sharing social networking service had a big year. In 2018, just 174,000 people were using the app per minute. This notable rise in the number of users helped boost Instagram’s daily user data production.
Apart from emails, texting is one of the most frequent activities happening online. However, the amount of text data created every day has hardly increased from 2018, when there were around 18 million messages sent.
As of January 2019, 30% of Internet users played games streamed live online, 23% watched live streams of other games, and 16% watched esports tournaments every month. The amount of data generated daily by passive and active gaming enthusiasts has been ballooning as a result.
The smart speaker ownership in America grew by more than 40% from the prior 12-month period. In all likelihood, the daily US data production will steadily grow as more and more people warm to IoT devices.
Gaming has been a budding industry for decades, with an ever-expanding user base. So how much data does gaming use? It’s difficult to estimate, but some gaming giants, such as EA, have their own data wrangling. Apparently, EA receives around 50 terabytes of fresh data every single day.
(CNET, Fierce Wireless, Light Reading)
In the future, where the adoption of 5G cellular connection is pervasive, the amount of data produced daily will be nothing short of unfathomable. Imagine how much content you would consume if you could download an entire TV series season in less than a minute.
Right now, 31.4 gigabytes is the average amount of data used per month worldwide. But the arrival of 5G technology has already driven up smartphone data usage dramatically in the areas where it is available.
As of June 2019, the average 5G customer in South Korea used 24GB a month. Such data usage is 2.6 times what typical 4G subscribers consume. Faster internet speeds will almost certainly cause the amount of data created daily to skyrocket.
(FinancesOnline, Visual Capitalist)
Presently, there are more than 26 billion of them. In 2019, about 180 smart speakers were shipped every 60 minutes. In 2018, only 67 voice-first devices were shipped per minute. Judging by all the data available, the upward trend will continue.
If you can’t work out how much data is created every day, you should better learn about and get used to zettabytes and yottabytes. The proliferation of IoT products will flood the digital universe with pieces of data never before available.
Compared to the current data generated each day, more frequent conversations between connected hardware will form colossal mountains of insightful information since IoT devices automatically produce a digital footprint.
(Cybersecurity Ventures, Data Reportal)
With the aid of 5G networks and IoT devices, worldwide internet penetration will continue to surge. One estimation has revealed that, in January 2019, there were more than one million new users every day, which was a historical fact. Naturally, it translated to a greater amount of data generated daily.
Knowing the amount of data created every day means nothing if we do not know how to use it strategically. Like oil, data itself has little intrinsic value. Instead, what really matters is the actionable insights that can be learned from it. Seeing how much data is on the Internet and how much is added daily, there is certainly a lot to be gained from harnessing it correctly.
Every day, we create roughly 2.5 quintillion bytes of data. With the growing popularity of IoT (Internet of Things), this data creation rate will become even greater.
Google processes more than 20 petabytes of data every day. This includes around 3.5 billion search queries.
There are approximately 44 zettabytes of data in the world in 2020. Given how much data is created every day, there will likely be 175 zettabytes by 2025.
3. Cybersecurity Ventures
6. Facebook Research
7. Fierce Wireless
9. High Scalability
10. Internet Live Stats
11. Internet World Stats
12. Light Reading
13. Science Focus
14. Seagate UK
15. Social Media Today
16. StatCounter GlobalStats
19. The Social Commitment
21. Visual Capitalist
22. World Economic Forum